Share expertise to educate a community or to become an authority in an industry.Promote and generate new leads for a business or side hustle.Repurpose or complement written or video content for a blog or website.Explore a passion in more detail and connect with others with similar interests.To help answer this important question, here are a few common reasons why others started their own podcasts: From covering the daily lives of San Quentin inmates to exploring the unusual histories of gnomes and straws, these podcasts prove there is an audience out there for just about anything. Podcasts allow people to connect over a niche idea and find others who share the same enthusiasm. New hosts are motivated by a variety of factors, but it’s important to figure out your goal upfront. There isn’t one right reason to start a podcast. But first you must answer two important questions that will guide your decisions throughout the entire process. To ensure you start off on the right foot, we’ll start with planning the foundational pieces to every podcast: choosing a topic, format, and name.
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Use a combination of email, social media, and your existing network to get the word out about your show. Time to tell your audience about your show. Here is where you’ll create the RSS feed that you’ll need to syndicate your show to listening directories. Publish your completed episode to a podcast hosting platform like Castos. We like Descript or our own Castos Productions service for this! Sketch out the content of your first episode and record it in a tool like Squadcast or Descript.įine tune that great-sounding audio you just recorded to create a dynamic, engaging piece of content. But this doesn’t have to be expensive or complicated to use. Great sounding audio starts with high quality gear. Choose a topic, format, and name for your podcast that fits with what you’d like for your audience to get out of your show.
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